Unfortunately the most basic principles of web design are often overlooked when brainstorming the brief for a new website. In most cases this is due to the fact that the people creating the brief are doing so for the first time.
For example, imagine the owner of a guesthouse on the west coast decides that he or she would like to start marketing their property more effectively. First thing they should rightly do is get their website up to scratch if they already have one, or start a spec for a new one. It is highly likely that business owners like these would not have had any previous experience with the web and thus would not have a clear idea of what the basic requirements should be to convert traffic to a website into paying customers.
Continue reading ‘The importance of website design & layout’
