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meet the team

  • Mandy Schreiber
  • Jan Boshoff
  • Nadia De Vries
  • Matthias Wobrock
  • Adam Mitchell
  • Lauren Belyeu
  • Jason Ontong
  • Meagan du Plessis
  • Troy Windscheffel
  • Joyce Kula

Mandy Schreiber – Managing Director

As co-owner and strategist, Mandy uses her Degree in Communications to actualise creative online marketing solutions for Traffic Brand’s clients’. After working in Marketing and PR in Cape Town for top global brands, she spent several years in the UK furthering her marketing experience and travelling to exotic locations. She is passionate about the evolution of business onto the internet. Her knowledge of Google and online marketing enable her to constantly improve and streamline the process between client and agency to ensure maximum benefit from marketing budgets.

Jan Boshoff – Chief Technology Officer (CTO)

Jan is the co-owner and technical mastermind behind the smooth running of all of Traffic Brand’s online marketing campaigns. With almost 10 years of experience in various aspects of the online world, his focus is now on PPC (Pay Per Click) Strategy and Software Technology. He is the brain behind our in-house software that enables superior campaign management. Jan is the expert on Google’s product and service offerings, regulations and processes and thus ensures that Traffic Brand continues to expand their clients’ online campaigns.

Nadia De Vries – Financial & HR Manager

Nadia is our super efficient Financial & HR Manager. Breaking all the rules of the accountant stereotype, Nadia has a radiant personality. She has an infectious friendliness and is as approachable and accommodating to our valued clients as she is to our dedicated team members. Nadia keeps all our finances in pristine order and makes sure our team takes their well-deserved holidays.  Being a Google geek is infectious and Nadia is no exception to the rule at Traffic Brand! When she is not creating efficient processes and being a financial guru she enjoys mountain walks, travelling and exploring new places.

Matthias Wobrock – Marketing Analyst

Matthias is our Campaign Manager and Analytics super star! He manages Google campaigns with a precise approach that takes campaign management to its most refined level. He has studied Computational Linguistics and Information Science in Germany, Spain and Portugal and speaks all of these languages as well as English. Matthias found us via Google 3 days before arriving in South Africa. Although he assures us it was the allure of working for Traffic Brand that encouraged him to stay in Cape Town, we think we may have been second in line to the enticing windsurfing prospects!

Adam Mitchell – Campaign Manager

Adam has lived most of his life on the Atlantic Seaboard and not surprisingly therefore, enjoys water sports and fast cars/bikes! He has a degree in Business Management and Communications and a sincere passion for all things online. His attention to detail makes him a refined Campaign Manager and his continuous quest for more knowledge makes him our resident “tweeter”! Check out his updates about all things Google at twitter.com/TrafficBrand. When Adam manages to tear himself away from the internet he can be found enjoying the outdoors on his mountain bike!

Lauren Belyeu – Campaign Manager

Lauren’s Bachelor of Commerce Degree in General Accounting ensures a refined ability to analyse the statistical data that is behind our Google campaigns. She is a composed, focused and driven individual who has a natural ability to effortlessly manage large SEM, Mobile and Facebook campaigns. Lauren enjoys Yoga to keep her calm and serene and just to keep things balanced she loves metal music. Just the way we like it at Traffic Brand…a whirl of contradictions makes for vibrant character!

Jason Ontong – Campaign Manager

Jason is a well travelled lover of the sea. He has sailed to many faraway lands and as a result has some fantastically wild travel stories that can truly captivate the imagination. It’s his passion for people and places that make him an excellent Campaign Manager and specifically a prolific ad copywriter. Jason has a Visual Arts Diploma and is a truly multi talented creative creature! He traded in yachts sometime ago but still loves the sea and spends his spare time surfing, painting or walking with his much loved border collie.

Meagan du Plessis – Campaign Manager

Besides being Michael Schumacher’s biggest fan, Meagan has a post-graduate degree in Library and Information Science. She has moved out of the library and into the algorithm! Meagan uses her keen knowledge of online databases and her passion for organising information to set-up meticulously structured Google, Mobile and Facebook campaigns. When she manages to tear herself away from being a compulsive Tweeter, Meagan is a renowned sports fanatic who fervently supports her favourite football, F1 and cricket teams!

Troy Windscheffel – Campaign Manager

Troy recently completed a post-grad diploma in Marketing Management at UCT. But to add to our pot of interesting degrees at Traffic Brand, Troy also has a B-Tech Degree in Sports Business Management. He is a highly driven individual with passion enough for digital marketing and sport, specifically soccer. When he is not applying his marketing mind to Google campaigns and reading as much as he can online about our fast paced digital industry – you will find him on the football field where he is the captain of his team.

Joyce Kula – Office Maintenence

Joyce is the champion Vuvuzela blower in our office and puts us all to shame! She is a kind, dedicated and loyal member of our team and keeps our offices sparkling clean and fresh. Her sons play for the Lusaka Sundowns Football Team in Nyanga who we are on a quest to sponsor on an ongoing basis. You can read our blog entry here – Feel it Long Term and all assistance offered in this regard is most welcome! When she is not working Joyce loves listening to Gospel music and spending time with her husband and four sons.

core values

At Traffic Brand we believe in always being…

Honest:

  • Transparency between agency and client.
  • All data reported on is accurate and truthful.
  • Report the results whether good or bad

Service Orientated:

  • Respond to client calls and emails quickly.
  • No question is too small or too big for us to answer.
  • Establish client relationships for long term account success.
  • Client is always made aware of account optimisations.
  • Daily monitoring of accounts and website.
  • Work strictly to brief: budgets, goals and strategy.
  • Flexible to your specific needs and promotional items.

Passionate:

  • Strive to learn new advertising tools, techniques and platforms.
  • We educate each other weekly of any new trends or features.
  • Proactive about account and website recommendations.
  • Campaign managers are Google certified.

Results Driven:

  • Conversion tracking to measure return.
  • Monitor, analyse and consult on all performance metrics.
  • Expand keyword lists and increase quality score.
  • Decrease cost per click and cost per acquisition.
  • Strong calls to action for each area of the clients business.
  • Accountable for all digital advertising and reporting.