Today marks the day that my son is two months old and I can’t help but wonder what the future holds…
Where will technology be in 5 to 10 years time when he starts using the internet? Will we still have offices to go to or will technology be so advanced that we don’t really need to waste money on office space or waste time on getting to the office? Will we have to leave our homes for anything? We already don’t. We can buy anything online and communicate with colleagues, clients, family and friends from the comfort of our homes. Our kids can even be educated from home if we prefer it that way. Personally I prefer getting out of the house and interacting with my colleagues, but it is great to have the facility to work from home when I need to.
South Africa is a bit behind when it comes to internet access, but things are changing and soon every household will be able to afford a broadband connection. Connections will become faster and cheaper and you know what that means for online marketers… That’s it, South Africa will become a huge target market in the very near future and I am very excited about the fact that Traffic Brand will be around to be a part of it. We have a few local clients and I can see that local traffic numbers are definitely picking up month after month as more and more users make their way online.
Back to my son: Some things I try to remember when I think about his future in South Africa is that technologies are constantly evolving, information is getting more available and accessible and in general, people (or at least the younger generation) have more options and choices. Then again, perhaps that has always been the case…
