Traffic Brand » Traffic Brand

Geo-Targeting with Adwords

Jan — Thu, 07 Aug 2008 12:08:00 +0000

So you have targeted different countries for your campaigns to run in, but are still getting conversions from users outside of your targeted locations. Now what? Well, we recently had to go through a whole exercise to exclude a certain country from one of our campaigns… Let’s look at an example that is just weird: If [...]

Advertising with Limited Budgets

Jan — Fri, 20 Jun 2008 11:09:47 +0000

Most online marketing agencies don’t like to take on clients with advertising budgets of anything less than R20k per month. There are a number of reasons for that, but the fact is that there is a place for smaller companies, or companies with limited budgets in the search specific advertising space. Firstly, can you really expect [...]

Online Travel Focus

Mandy — Fri, 16 May 2008 13:35:37 +0000

Yes its been a while since we wrote on our blog! Tut Tut! But moving offices and other exciting changes had us running around like wild creatures for a few weeks. Things are settling into a manageable pace again so hopefully some more chatter from the Traffic Branders is on the cards. I have also put [...]

Is Google becoming an Agency?

Jan — Wed, 12 Mar 2008 08:48:08 +0000

Yesterday, Google finalised their acquisition deal of DoubleClick, a company that offers an awesome range of online marketing products to advertisers, publishers and agencies. One immediate question comes to mind: What does it mean for all other agencies and Adwords advertisers? In my opinion, it sure looks like Google is trying to position themselves as an agency. Just [...]

Who’s who in the Adwords Zoo?

Jan — Mon, 10 Mar 2008 07:04:39 +0000

Last week, somebody from Google made a crucial mistake, which sparked a flurry of cross channel marketing attempts. On Friday morning when I looked at my inbox, I found a mail from the Google Advertising Professional team which at first seemed like just another mail from them asking advertisers to participate in one of their online [...]

Online vs. Desktop Apps

Jan — Fri, 29 Feb 2008 11:59:39 +0000

Although web applications are great and handy, many systems are still better in desktop format than web format. This is mainly due to speed and usability. Luckily, with web 2.0 this is changing rapidly and personally I can’t wait for the day that I don’t have to install anything other than an operating system on [...]

What is the continued obsession with Flash Sites?

Mandy — Wed, 27 Feb 2008 08:43:37 +0000

aaaarrrgghhh! Maybe you could get away with it if you had some direct satellite link to the bandwidth Gods…but please flashy people - have you never tried to surf the net in South Africa and had to wait 5 minutes for a site to open because it’s all flash-based? I beg you to do some [...]

Does the South African Market understand Online Marketing?

Mandy — Thu, 21 Feb 2008 13:58:06 +0000

Of course there are several companies who have finally caught on to the worldwide trend of transferring a large percentage of marketing dollars to online channels. But as a whole I would say that there is still a severe lack of comprehensive understanding of the opportunities that online marketing and specifically PPC can offer South [...]

The First Traffic Baby

Jan — Wed, 20 Feb 2008 15:13:01 +0000

Today marks the day that my son is two months old and I can’t help but wonder what the future holds… Where will technology be in 5 to 10 years time when he starts using the internet? Will we still have offices to go to or will technology be so advanced that we don’t really need [...]

When to change Adcopy?

Jan — Thu, 14 Feb 2008 15:06:25 +0000

Everybody knows that it is extremely important to keep your adcopy fresh and updated, but at what point do you decide whether an ad is working or not working? The answer to this question is not a simple one and will be different across different industries. Different criteria will apply to different industries, but I [...]