Yes its been a while since we wrote on our blog! Tut Tut! But moving offices and other exciting changes had us running around like wild creatures for a few weeks. Things are settling into a manageable pace again so hopefully some more chatter from the Traffic Branders is on the cards.
I have also put some writing efforts into a new travel industry blog which has been consuming my words :). Online Travel Focus is a great new blog focussed on information and challenges facing the South African tourism industry’s online presence. It has some very informative topics and articles and provides a great resource for the web savvy travel industry experts to keep abreast with developments in the field.
Online Travel Focus is run by Paul Hobden who recently returned to South Africa after many years in the UK. Paul was also instrumental in hosting the successful Online Travel Summit last month. His focus on research and disseminating information for the wealth of local online travel companies promises to fill a much needed gap and I am sure that his expertise will add great value to our existing knowledge pool.
What would a marketing company be without a Blog?
One of the challenges of being at the forefront of the world’s fastest growing media industry is that you are expected to stay abreast with the wealth of knowledge and information that is spun around on the Internet about the Internet. This mass of information pertaining to emerging trends, online demographics, changing algorithms and a plethora of new and evolved ways of marketing and advertising online is phenomenal. What really interests me though is the way that the Internet has managed to create a certain comradery and sharing of information amongst competitors. Perhaps this is owed to the fact that with any new industry, sharing of information is essential to the overall lasting success of the emerging fledgling.
Hence we return back to my title…viva la Blog! Forums and Blog’s have become an essential part of any online marketer’s world (and of course across other social and business sectors as well) in terms of discussing trends and pointing each other to good resources. With the emergence of social media I did wonder if their lifespan would be jeopardised. However, it seems that in the total Internet “network of networks” there is a place for all of our offline world to find its place online and Blogs although part of the online furniture by now do, in my opinion, offer personality to your company and play an integral part in creating online communities of shared interest and information.
So there you have it. Traffic Brand has added one more to the Blog World! May it be informative, friendly and quirky…a little like us!
